Thursday, January 19, 2012

Mental Notes: Opposites don't attract

A new study finds that birds of the same feather really do flock together. We are attracted to people who share similar traits, more or less.



"Opposites attract. Although we love to repeat this optimistic cliche about human nature, decades of psychological research have demonstrated that the truism isn’t true. Rather, people seek out people who are just like them. This is known as the similarity-attraction effect, or SAE. Although there is slight variation in the strength of the effect, the SAE has been shown to exist in nearly every culture, from Western Europe to the remote tribes of the Brazilian rainforest. It doesn’t matter where we live or how we grew up or which language we speak – we still want to spend time with people who feel similar. It’s simply more comfortable."

Link via Neatorama